WELCOME TO A NEW ERA OF HAIR CARE

OUR HERITAGE
An entrepreneur's dream
OUR HERITAGE
V�ctor Mart�nez Vicario
Arkhé is the latest dream of the founder of VMV Cosmetic Group, Mr. Víctor Martínez Vicario, who has devoted his whole life to the professional hairdressing sector with the aim of enhancing the natural beauty of people. natural beauty of people. In his experience, he realized the need to find the perfect balance between the most scientifically advanced formulas and care for nature. His goal was to create a range of premium treatments with the best hair technology that would mark a turning point in hair care.

LEGACY AND EXPERIENCE

Discover the story of the founder of VMV Cosmetic Group

1961 FROM BURGOS TO BARCELONA

1961 FROM BURGOS TO BARCELONA

With a 100 peseta bill, from more than 50 years ago, he took his motorcycle to travel from his hometown, Mecerreyes (Burgos) to Barcelona to build a future in hairdressing.

1961-1974 BEGINNINGS AS A HAIRDRESSER�A

1961-1974 BEGINNINGS AS A HAIRDRESSER�A

As soon as he arrived in Barcelona he worked in a hairdressing salon and later opened his own salon in Urgell street. He satisfied his entrepreneurial spirit by starting in the world of wigs, visiting Hong Kong to negotiate the purchase of natural hair and machinery to start his own production in Spain.

1974 INTRODUCTION TO COSM�N IN COSM�TICS

1974 INTRODUCTION TO COSM�N IN COSM�TICS

The manufacture of hair strands for dye cards allowed him to enter into cosmetics manufacturing.

1979 BET ON COSM�TICS

1979 BET ON COSM�TICS

Based on hard work, effort and security, their commitment was strengthened in 1979 with the creation of Lamarvi Cosmetic Laboratories.

1997 INTERNACIONALIZACI�N

1997 INTERNACIONALIZACI�N

The group starts its international opening with New York as the first delegation outside Spain. Two years later, the group opened new markets in Latin America, which have continued to expand to this day.

2008 FOUNDATION VMV COSMETIC GROUP

2008 FOUNDATION VMV COSMETIC GROUP

With the aim of financially supporting future hairdressing professionals, the VMV Scholarship program was created and participation in other solidarity projects with NGOs such as Caritas or the Spanish Association Against Cancer began.

2018 SUSTAINABILITY

2018 SUSTAINABILITY

The commitment to sustainability began with the installation of solar panels in the different buildings of the production center, laboratory and offices in order to achieve 100% sustainable operation.

Arkhé is a break from the current paradigm of hair care, a new look at the sky where we discover the 7 values that define us. 7 values that form the Arkhé constellation and that is a fundamental part of the brand in all its expressions.

Now, we need you to complete our constellation by adding new values that will allow us to continue growing together.
QUALITY
In our own R+D+I laboratory we have a multidisciplinary team of chemists, biologists, pharmacists and engineers with more than 50 years of experience in the sector. A teamwork that manages to put on the market the best cosmetics with proven efficacy and excellent quality. Throughout the entire production process, from the manufacture of the packaging to its arrival at the salon, we ensure maximum quality, safety and traceability. We carry out exhaustive measurement processes to certify the efficacy of all our products.
INNOVACI�N
Each formula has been custom-developed, with calibrated active ingredients, in the most appropriate dosage and tested in our Innovation Lab. We have followed rigorous protocols to offer maximum efficacy and professional guarantee. That is why in the formula we detail the amount of PPM incorporated in each product, the naturalness and the active ingredients of the encapsulated systems.
EXCLUSIVITY
A differentiating project for daring people in search of something different, exclusive and premium. We are a premium brand with a limited, exclusive and responsible distribution only for the best and most demanding salons. We want you to make a change, build a relationship of trust with you and expand your business to the next level.
PASI�N
We want to praise the figure of the stylist, because their role is essential to make people happy. Because only in them we trust one of the most important physical aspects for us: our hair. Let's empower the figure of the stylist, the time has come to change our attitude and boost our self-confidence.