How does Purifying work on the hair?
Its formula protects against light, pollutants and free radicals. It removes traces of pollution while moisturising and replenishing protein loss for a revitalising effect.
Who is Purifying suitable for?
Purifying is suitable for people whose hair feels dull, dry or brittle, with an inflamed or irritated scalp and who need to strengthen, repair and protect their hair on a daily basis. For people who are exposed to pollution.
What effects does Purifying have on the hair?
Formulated with natural ingredients in a unique patented encapsulated system, Purifying protects hair against free radicals while restoring hair elasticity, preventing inflammation and balancing the scalp.
Can both shampoo and conditioner be used daily?
Of course. Its soothing, balancing and protective action makes it an ideal range for daily use. In addition, its active ingredients have been shown to be more effective after repeated application.
Can this treatment irritate my scalp?
No. Purifying is a deep cleansing, but with the utmost respect for the scalp. Thanks to the addition of Saponaria, we are able to eliminate impurities and carry out a detoxifying and soothing cleansing at the same time.
I feel a cooling sensation when applying the product, is this normal?
Yes, the addition of peppermint in the formula provides a refreshing and energising effect that revitalises hair and mood. It also enhances the absorption of other nutrients and oxygenates the hair follicle, stimulating circulation.
Is it essential to use shampoo and conditioner together?
Both the shampoo and conditioner are part of a complete ritual where they act in synergy for a revitalising and renewing effect that eliminates the remains of pollution, while moisturising, restoring and reducing the effects of oxidation to reveal healthy, strong and shiny hair. Used separately, they do not achieve the maximum effectiveness of the treatment.
Why start a pre-poo purifying peel before any treatment?
Due to its formulation, it allows you to start its application dry, exerting a degreasing-depurative action, which removes and eliminates excess dirt of any kind and so what we are doing is preparing the scalp and hair. To have a more immediate response of improvement and to benefit from the active ingredients of any other line of our entire range in a deeper way. In addition, in a gentle, effective and respectful way for all types of scalps and hair.
